Whether you are new to blogging, are ready to upgrade from WordPress.com, to .org, or are moving an old website to the WordPress platform, it can be intimidating and overwhelming to find and choose a theme, even for the best “do-it-your-selfers!” With so many choices and considerations, a little preparation can mean the difference between a successful launch of your online hub, or a conundrum of issues and problems that take time to manage.

As a real estate virtual assistant, I’ve learned a lot by trial and error on my own site, before I started delving into supporting agents with their transition to WordPress. I thought it might be helpful to put together my Beginner’s WordPress for Real Estate Preparation List, specifically for real estate in mind, that can serve to help you in your quest for being a WordPress pro. By organizing a simple list to consider you can weed out the NO’s and be on your way to having a killer real estate WordPress website/blog! So here goes:

#1  Will your WordPress theme serve as your website, your blog or both?

Choose a theme that has the main structure in place of what you need.  Look at the menu navigation options..Home Page, About, Services, as well as a Blog page. Will they be integrated? If so, choose a theme that already has a blog, and website already built-in.

#2 Is this site for your personal business, or for your team or multiple authors?

If you plan on using  your site as a business site consider the look and feel that would best represent a structure that suits your branding, or your need for multi-users. Perhaps you’d like a theme that offers a specific design structure to highlight multiple authors and their own about pages? If that is the plan stay away from themes that are too limited in what they provide.

#3 What is the budget for your site? Will you need a designer to customize it?

Let’s face it. Your site will need some level of customization. Your theme should reflect your branding, your colors, have a style that represents you.  How much will it take to turn your theme into the site it needs to be? Will you need special designer graphics, buttons, call to action items? Headers and images? What is already built-in, and what isn’t? This can help you decide what theme to choose. If the features of the theme allows you many options and “skins” you may only be a few steps away from having everything packaged just right, at little or no outside cost. (P.S. for choosing a website color palette, I love using www.colourlovers.com )

#4 Pick a theme based on your structure of content, and one that showcases your best attributes.

Do you use Video, Photos, as well as content?  Do you want to showcase your listings? Blog Posts? When thinking about how you are going to add content on your pages and in your posts, its helpful to use a theme that has easy ways to highlight those things. For example: the AgentPress Theme showcases listings beautifully, while this theme highlights your blog content mainly. Just know that are are some themes that may have more than what you need..and less. Finding a theme that has that balance is good.

#5 Is your theme widget ready? How much can you fit on the theme before it gets too cluttered? Create your widget Wish-list.

Create your wish list of widgets & Plug-ins. Check to see how many widgets the theme can support comfortably. Some themes already have built-in sidebar placement for email subscriptions, RSS sign-up, and Google Analytics. But if you are adding in IDX searches, Market Stats, Mortgage Calculators, Testimonials, Trulia and Zillow Widgets, over-crowding can become a problem! Choosing a theme with 3 columns or 2 columns can easily be overlooked if you don’t know what to look for.

#6 How social is your theme? Is there a place for all your social networking icons?

This MAY sound like a sidebar, widget issue, BUT now there are some really nice themes with Social Networking icons already built in, saving you the design trouble of adding them in yourself. Consider your WordPress savvy-ness, and you may opt for a theme that has your Social Sites and Twitter stream built right in.

#7 Is the Theme search engine friendly?

Unless you are familiar with with HTML and CSS it may be difficult for you to evaluate the SEO capabilities of a theme. Typically, FREE themes come in such a variety, that its best to choose a premium themes that offers built-in search engine optimization, clean coding, and fields in your posting area that allow for optimizing of titles, tags and descriptions. Having these in your theme helps your site organically and allows for easier time management when posting those hyper-local, keyword-rich posts.

#8  Your theme should help you stay organized and user-friendly!

Consider your Categories and Sub-Categories of content. Should this be built-in to your Menu Navigation or just in the sidebar? If you are a heavy blogger with lots of subjects, community info etc., think about how this is to be organized in your theme. I am partial to themes that have drop down menus in the navigation so that I can categorize pages and posts in a way that are user-friendly to site visitors. Nothing can steer away a site visitor more quickly that be overwhelmed at information that is not organized in a  way that is easy to find and browse through.

#8 Does your IDX provider have WordPress friendly integration and/or Plug-ins?

When you are choosing a theme, consider items that might need to be integrated in a way that takes some technical expertise. Assuming you will be adding IDX feeds to your website/blog its important to know if your IDX provider allows integration to WordPress in a way that you can understand, or if you are going to have to hire a web designer to do it. IDX providers like IDX Broker and Diverse Solutions offer plug-ins that make this integration easier.

#9 Is Technical Support available?

Be careful when choosing themes. There are many designers and developers that have themes that are advertised, but have since gone out of business, or do not have technical support available for help. When working on your site yourself, it only takes the smallest character of wrong code, and a whole site can be out of whack or unable to view in all browsers, or any number of things. Having technical support, allows you to have a professional to walk you through it, and keep your site in tip top shape should anything go wrong. (no guarantees of course) Developers like Brian Gardner with Studiopress actually has a forum of tutorials, and a place to ask questions and get help with Studiopress theme related issues. He and his developers and designers are quick to help out and answer questions.

#10 Will you manage your website/blog, or will someone else be doing that?

If you are comfortable with the back-end of website platforms and blog formatting, then you are a do-it-your-selfer! If you are a blogger/writer etc, you could still be overwhelmed with managing your content. Before choosing a difficult theme, that needs a lot of customizing, specially formatted posts, etc. consider your theme for its user-friendliness to YOU. Can you manage it, or will this be a site that only someone else can manage for you? Consider what, when, & how you will continue building your work in progress. Pick a theme that can grow with you, not weigh you down.

Adopting WordPress as your main content management system is a fun and exciting venture!  Being prepared with your wants and needs is a little like house-hunting. Having the information to make your search easier can save you frustration and bring you all the excitement, bells and whistles to make your blog or website the best on the block!

SEO. I have a love/hate relationship with SEO. I can’t seem to get enough, and yet it’s always changing.

As more and more real estate professionals turn to using WordPress as their real estate website and/or blog, and have more control over their content, their interest in learning and analyzing their Search Engine Optimization practices is central to their success online.

And as many of us scour the web for information and articles to keep us up to date on the latest SEO tips and must haves it’s always nice to find information that is clear, is about real estate SEO, and also differentiates between myth and reality. Today (via Facebook) I saw Tribus Real Estate’s  Eric Stegemann’s latest  blog the Top Ten List of Search Engine Optimization for Realtors.

The “back to basics” proven real estate SEO tips are there, as well as expanding upon the WordPress specific tips like perma-links and writing content for long-tail searches.

I also asked Eric what his thoughts were on indexable IDX solutions, and opened up a Laura “Can of Worms”   Check out what Eric had to say, and hopefully my line of questioning will spur him to his next blog post! Thanks Eric!

It never fails!

You have a great new listing you are anxious to send out to your colleagues, and have a creative real estate flyer put together with photos, that really captures what you hope buyers will fall in love with. You send it as an attachment in your email to 200 agents, and BAM…it’s SPAM-BLOCKED! Don’t let this happen to you! Let the recipient open their email and have that lovely listing pop out at them automatically! It’s so easy your real estate virtual assistant can help you with this, or you can do it yourself!

Most of the time, real estate property flyers are quickly put together in a Word or Publisher document, and attached to your email. ( I hope you are saving as a locked PDF to keep others from editing your document, but more on that later;)

But with the need of filtering out spam in our email accounts, the convenience of simply emailing a file has become more difficult. But by adding a few simple steps, you can insert your flyer into the body of the email. No knowledge of HTML needed. How..?

By converting your document to a picture file (.jpeg, .gif, etc) and inserting the photo in the BODY of your email. (best if done in MS Outlook):

The Steps:

Converting the Flyer to a Photo

1. With your flyer opened on your desktop, take a screen shot using the PrtScn/SysRq key on your keyboard.

2. Open up a photo editing software program, like Paint (found under Programs/Accessories), and save as a .jpg, .jpeg, or .gif file and save into you’re My Pictures file.

3. In the photo editing software, crop the photo of the flyer to the borders of the flyer. You can enhance or resize at this time if need be. Resave as another picture file.

4. Insert flyer photo in body of email. Add in your signature line, a link to your virtual tour, and WALA!…a branded beautiful email flyer.

More helpful hints: Even if you use an online program like V-flyer or Postlets for your listings, you can convert those screen shots into photos as well, and insert just as you would above.

Need FREE Photo editing software? Picasa by Google is a GREAT photo editing tool, as well as Picnik.