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3 Ways to Use Your Blogs of 2009 to Revitalize Your Real Estate Website in 2010!

Happy New Year!

As I reflect on all that we have accomplished in 2009, I don’t want you to let the awesome blog content you wrote in 2009 sit in the blogosphere! Re-organize it, summarize it, and FLAUNT it on your website in the form of new pages of content to target and attract your ideal clients!

Not only will it refresh your website and give you more Google-Cred, you will be creating a library of sights, sounds and information for your potential business!

I am sure that this year your blogs have provided great content to your readers, but what’s happenning with your website..? Is it still just the same ol Home Page, About Me, Seller info, Buyer info, Listings etc?

Here are 3 ways to revitalize your content for your website to help you get started:

1. Re-organize your blogs into material for your “Ideal Client”.  Target the content to attract them at all stages of information gathering. Whether its First Time Home Buyers, Buyers or Sellers in your Farm, you can add a page or two that “speaks” to them, and direct them to other pages on your site.

Example: Attract buyers/sellers in/to a particular community by re-organizing community or event content. Use your videos, and photos to make it come alive.

2. Develop different  pages for each type of media you use. Since clients are different in the way they organize and collect their information, make it easy for them to find the information they are seeking in the media that speaks to them. Take your Photos, videos, podcasts, and webinars and put them into “Collections” or albums on your website. Tip: you can also take your newsletters and create down-loadable and viewable PDF’s. MyTechOpinion.com offered a great resource called Issu-Smartlook which allows a reader to open your documents from your website and see the pages in full color!

3. FLAUNT an on-line MEDIA Page, and have it ready for 2010! Did you speak at events, give any interviews in the newspaper or on TV? Travel to NAR, NYC Connect, or earn more certifications? Take those achievements and put them in the form of press releases, articles and create links to those events if you can. If you are an expert and growing and achieving don’t be afraid to show that side of yourself. Your ideal clients want to trust you, get to know you, and your achievements are a large part of it.

Re-Charge, Re-define and Re-Vitalize your hard work in 2009! Wishing you all the best for a prosperous 2010!